The Datsun 240Z
In 1969 Datsun introduces the "Z" as a 1970 model. By offering European performance, plus creature comforts like roll-up windows and a heater - all at an affordable price - the 240Z becomes the best-selling sports car in the world. The Corvette took nearly twenty-five years to sell 500,000 units; the Z does it in fewer than ten.How did this company pull off such an automotive victory? Well, we must first look at the history of Datsun/Nissan in order to understand the over-all concepts behind the "Z" Car. In 1912 a young man by the name of Masujiro Hashimoto founded the Kwaishinsha Motor Car Company, and produced an crappy little box called the DAT. Each letter of DAT was the first initial of a man's family name, "D" was for Kenjoro Den, "A" was for Rokuro Aoyama, and the "T" was for Meitaro Takeuchi. These three men financed Hashimoto when he started his automobile manufacturing company, and the DAT name was given to the cars produced to honor the financial providers. In 1930 a reorganization took place and the directors decided a new name was needed for their cars; the name "Datson" was chosen, being "the son of DAT". The spelling of the name was later changed to Datsun. Once again the Datsun Company was bo
As previously mentioned, the 240Z went on a massive coast to coast tour with number 6, 7, and 8 produced. They were on the cover of every magazine due to the sleek European styling and American muscle power, compacted in a small sports car package. In 1957 a young marketing manager by the name of Yutaka Katayama convinced NISSAN Corporate Management that a racing or competition program would be a good way to build name recognition around the world for Nissan Motors and their line of Datsun automobiles. Mr. Katayama was glad to return to the U.S. as DATSUN Marketing Manager for North America. Having briefly attended college here, he knew what the American Customers wanted or expected in their cars. Mr. Katayama was also aware of the unique requirements placed on automobiles by the expansive landscape of North American and the high speed Federal Highway System that crossed it (webpage 1).
Some common words found in the essay are:
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Approximate Word count = 1856
Approximate Pages = 7 (250 words per page double spaced)
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