Media in our contemporary society affects the way we view the world. No matter which way you look at it, everybody has been exposed and influenced by media in some shape or form. Media's influence on society is so great that it clearly has the ability to mould our world through its distribution of information. In particular the print media which completely changed the way society operated when it came into existence with the invention of the printing press, and still to today, it has such a great influence on the way the western world in particular forms views on society. Through delving into many areas regarding media in contemporary society and exposing different views on the way it influences our social world, one can obtain a much larger sociological understanding of the way the print media has contributed to the construction of the world that we know today.

As technology increasingly becomes more and more involved through media in the way society operates one tends to forget about man

As society continues to evolve there has been some major changes with regards to media. The technological revolution that has engulfed the western world has exposed many new avenues for media to distribute its information and with this there has come drawbacks and some social evolving. The internet has changed the face of print media and added a new area to it. However with this there has been a great deal of scepticism that has arrived with the internet. The whole notion of authenticity and reliability has become more of a factor in society. With print media in the past, much of what was distributed was seen for most of the part as reliable and authentic, yet now, with the internet one must question its information received to a much larger degree than it did before. New avenues for media to distribute its information has been welcomed buy the industry however consumers now need to judge for themselves whether or not the source of the information is authentic. Yet the internet has also become an essential media tool and also a prime example of the post modernist world that we live in today. The idea of parody, the escaping of identity, and the blurring of boundaries are all central themes of a post modernist world which is seen so clearly in the on set of the internet.(10) The whole notion of the self and how now people can manipulate it to conform to a particular situation or place has become a new phenomena with the onset of the internet, and this idea fits well into a post modernist account.(11) Print media in contemporary society has also seen a blurring of boundaries between what is real and what is fiction with magazines such as "Ralph" and "cosmopolitan." These prints are using interaction with readers to such a degree that now stories that are written in these it has become indistinguishable whether they are fiction or non fiction. The blurring of what is real and what is manufactured is ever increasing.

y of the established forms of the media. Yet the print media is still the most influential type around and through an analysis of it many different ideas are raised. When looking at the media through a structurlists view, the whole notion of

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Approximate Word count = 1471
Approximate Pages = 6 (250 words per page double spaced)