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Propoganda in Animal Farm

Propaganda is the use of language for the spreading of ideas or information for the amelioration of a cause. It is used as a manipulative tool that transfigures one's thoughts into those planted by another, ultimately corrupting one's ability to conceive thoughts and reason properly. Throughout George Orwell's novella Animal Farm, substantial evidence is given of the types of propaganda used by the pigs, the governing body of the farm.

The primary propagandist is Squealer. He is Napoleon's spoke person or "press agent," because he has a soft, persuasive voice and large happy-looking eyes. Because of his physical attributes, he is believable and the animals invest their trust in him for answers and explanations on the status of the farm. Squealer uses his oratory skills to make the pigs appear as hard-working, I'm-on-your-side individuals by the use of slogans, lying, changing history, imparting fear, and other propaganda techniques.

Squealer instills fear into the animals by threatening Jones' return. This is the most used type of propaganda in the story. The Seven Commandments ban animals from sleeping in beds. Later in the story, the pigs


"I believe the time will come when we find that Snowball's part in it [the Battle of the Cowshed] was much exaggerated," says Squealer as the truth fades in the animal's minds. (Page 70).

move into the farmhouse and begin sleep in the beds. The animals confront Squealer and express their concern on this matter. Squealer replies, ". . . I can tell you, comrades with all the brainwork we do nowadays. You would not rob us of our repose, would you comrades? You would not have us too tired to carry out our duties? Surely none of you wishes to see Jones come back?" (Page 80).

This causes so much fear in the animals that they disregard their own accounts of the ratification of the Seven Commandments, which they all witness months earlier. They figure that they would rather have the pigs sleeping in beds than have Jones come back, so they reassure Squealer on the point. Nothing is ever mentioned again about the pigs sleeping beds, and the animals become victims of their own naivety.

"He fought bravely at the Battle of the Cowshed," someone cries in Snowball's defense. (Page 69).

The failure of Animal Farm and Old Major's ideals cannot be

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Approximate Word count = 780
Approximate Pages = 3 (250 words per page double spaced)


  

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