plan. In understanding the public relations business, one needs to be objective.

Objectivity develops after years in the business, learning about and analyzing it from a

number of different vantage points. The strength of a PR person is their ability to look at

the industry and the issues facing it in a generic way. It is important to facilitate with no

Some common words found in the essay are:
, pr plan, recency research,
Approximate Word count = 310
Approximate Pages = 1 (250 words per page double spaced)