Marketing Measures in the Times of the Industrial Revolution
The economy as we know it today has gone through immense changes during the hundreds of years it exists. From the early forms of barter in the Stone Age to first attempts of mass production in the time of the industrial revolution and to e-commerce and emotional marketing in the 21st century, the world has seen many different ways of producing and selling goods.As man has made so many inventions and improvements to products and machines to make life easier, our demands and wishes also changed throughout the years. This development is visible in our standard of living and in our consumer behavior. We are used to a lot of amenities that were unknown to people in the 18th and 19th century. While they had to deal with problems like supporting the family and staying healthy in order to keep their jobs, we live today in a secure society with totally different needs and wishes. On the other hand history is repeating itself in many either visible or invisible ways. Although life today is different from life during the industrial revolution there are also similarities that can be noticed. By analyzing marketing measures used in the different periods I will try to show the development of marketing in the society
The consequence will also be a new era of e-commerce and shipping as consumers chose to shop from the comfort and safety of their home and at any time they want. Like every product, marketing is also subject to a life cycle. Right now the graph is still increasing as we see by the immense number of marketing campaigns and strategies, but there will be a decline in the course of time. All in all the time of the Industrial Revolution described a starting point for new inventions, technological development and a new confidence of man in his ability to use resources and to master nature. Even if this is only a slight hint on early forms of marketing, it still proves that it already existed in the 18th century and became more and more important throughout the years.
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Approximate Word count = 2174
Approximate Pages = 9 (250 words per page double spaced)
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