Brands
The objective of this assignment is to discuss Brands & Brand Management. “The most distinctive skill of professional marketers is their ability to create, maintain, protect and enhance brands. According to Philip Kotler brand is define as a name, term, sign, symbol, design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors” (1997:443). ‘The American Marketing Association” which it is essentially a seller’s promise to consistently deliver a specific set of features, benefit & services to the buyers and the best brand convey a warranty of quality. (Philip K., 1980)A brand can convey up to six levels of meaning. Namely, attribute, benefit, value, culture, personality and user. A brand first brings to mind certain attributes. Thus, the word ‘Informatics’, which is an Information Technology education center gives the impression of information through technology and their main programme is Information Technology (IT) related. “A brand is more than a set of attributes, consumers are not buying attributes; they are buying benefits. Attributes need to be translated into functional and / or emotional benefits”
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Some common words found in the essay are:
Loyalty Brand, Netscape Navigator, Brand Extension, Equity Brand, Philip Kotler, CONCLUSION According, School Business, Coca-Cola Kodak, George Belch, History Branding, brand loyalty, brand equity, brand name, information technology, brand extension, brand brand, brand names, information technology related, well-known brand, aspects brand, brand awareness, aspects brand loyalty, quality value perceptions, evaluation price difference, evolution brand equity,
Approximate Word count = 2789
Approximate Pages = 11 (250 words per page double spaced)
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