The Internet is no longer the sole domain of the nerd and the physics professor. Increasing use of the Internet in schools and the integration of Internet protocols into existing hardware (i.e. TV, mobile phones, and fridges) has widened the breadth and scope of Internet user. Britain currently has approximate. 21 million members of its population online and 14 million (30%) access the net at least once a month. These figures are reflected across Europe and significantly improved upon in the Scandinavian countries. The total projected number of Internet users by 2003 is 500 Million (approximately 1/12 of the world population) with Jupiter research's European online retail report estimating 85 million European buyers spending around 64.4 Billion Euros by 2005. European users still lag behind their US counterparts in terms of time spent on the net. US users average 719 mins/mth while this was only 308 mins/mth in Europe. Germany leads the way with its users at 367 mins/mth in the UK the figure is 276 mins/mth. It is clear that the Internet user is becoming more aware of the technical aspects of the Internet and that initial fears about the reluctance of consumers

It is really quite difficult to think of any bad things to say about the Internet. It has made everyone an entrepreneur, and everyone has got a business plan in their back pocket. It has revolutionised the business generation. The start of the 21st century is going to be marked by the use of the Internet; the rapid increase of information exchange not just in commerce but in science, education, entertainment, social awareness, and awareness of other cultures. Everywhere and anywhere in the world is on a computer screen in your bedroom - and that has got to be good for business. It's also good news for the consumer because the consumer really does get some choice and as Internet controls improve the choices that we have improve and we can filter the information that is passed to us to be what we want. So we don't get bombarded with double-glazing adverts unless we ask to be bombarded with double-glazing adverts for a short period of time while we check out the market.

The Internet is to become more widely integrated into our day-to-day lives. Broad band net access will so allow TV quality pictures to be sent to users, open the broadcasting potential of the net. Integration of household appliances such as cookers and refrigerators will allow users to access information when and where they require it. The Internet is widely used as an educational medium and western governments are keen to expand its use for this purpose. There is also a move towards net voting for elections and referendums, and in future direct voting on parliamentary acts. The net will continue to revolutionize the communications market with higher volumes of information being passed over the net. The Internet will account for approx. 50% of our information transfer by 2007. Security issues have been widely reported in the media but with new security systems few sites have true security issues. E-retailers now have secure transaction processes that deter all but the most skillful of hackers, making crime a little rarer than in the terrestrial world. Entertainment is of course going to be a massive

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Approximate Word count = 1403
Approximate Pages = 6 (250 words per page double spaced)