This paper will discuss about how important Integrated Marketing Communication for Thursday Plantation Laboratories Ltd because IMC is the face of the future. This paper also discusses why this company need IMC campaign. Thursday Plantation Laboratories Ltd is a huge company and they have verities of product, further more to make a good sales; promotion is important to advertise the product. The aim of promotion is to influence, attract, and persuade attitude and behaviour consumer to buy the product.

This paper also give a brief definition of IMC and reason for IMC /obstacles for implementation, and what to plan when developing a plan. A brief description of Thursday Plantation Laboratories Ltd background will be given and application of literature to organization. Finally, this paper will give the conclusion and comment or opinion of IMC.

Integrated Marketing Communication definition

Integrated Marketing Communication usually called IMC is one of the most important marketing developments. Commu

Further more to describe the background of this company can be look in the appendix.

From IMC, Thursday plantation can monitor the environment or analyse the situation with SWOT (Strength, Weaknesses, Opportunities, and Threats). The strength of This Company is they have varieties of products, their weaknesses is they not enough to promote their product to the market whereas they have a big opportunity to control the market because of they have varieties of products. The threat can come from the other company like derma-e, he-Nambucca, and so on. The other benefit from IMC is give information about interdependencies among target market, objectives and budget. The rise of segmentation, target marketing, and niche marketing implies focused subdivision. Thursday Plantation need divided division into subdivisions in order each subdivision can more focus on each target market, as a result Thursday Plantation can handle all customer need. Thursday Plantation also could use research finding to know what competitor do and compare and contrast also international development or diffusion of IMC concept, the extent to which agencies developed, practice, and utilise of customer.

What is relation between IMC and brand?

Thursday Plantation should use this method to increase their sales. They have to promote their product frequently through direct mail; magazines and cable TV also contact the customer to ask their feedback.

Changes in Marketing Communication Practices

Definition of IMC is the process of increasing and implementing different forms of persuasive or influence communication programs with customers and prospects over time. The aim is to influence or directly affect or persuade the selected behaviour communications audience also can be defined as conceptually and operationally, and the fact measurement of marketing communication that recognise the further value that estimate the strategy roles of a diversity of communication disciplines and combined it to provide simplicity, consistency, and maximum communication impact.

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Approximate Word count = 2169
Approximate Pages = 9 (250 words per page double spaced)