What are the Causes of the Ford Motor Company Down Fall?
From the article we can see that the Ford Motor Company has been experiencing fall in profits, because of weak sales which have been attributed to tumbling stock prices since 1999, as a result of the change of the company’s management and its policies. The writer blamed this downfall on bad management decisions made both by Mr. Jacques Nasser CEO of the company and Mr. Bill Ford its chairman and the ensuing relationship, agendas and breakdown of communication between these two. In the article we are told that Manufacturing quality and productivity have slipped as have launched dates for new models of its vehicles, which contributed significantly to drop in sales. To counteract this fall Ford under took a massive spending budget on marketing incentives to lure new customers and to prevent old customers from defecting to other competitors. Apparently this approach did not work because Ford lost money in the second quarter of 2001 and expects to post a third quarter loss even though US auto sales are headed for the third best year ever in auto sales. A major reason for this can be blamed on production inefficiency at Ford’s production plants where the cost per value of its cars have risen to $1000 at
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Some common words found in the essay are:
Motor Company, Nasser Ford, Bill Ford, Ford Nasser, Volvo Kwick-Fit, Company Ford’s, America Europe, ford motor, Ford Motor, ford motor company, motor company, cash flow, board directors, employee morale, running company, bad management, fall profits, bad management decisions, product lines, socially responsible, Nasser CEO, , metal bender consumer-focused, corporation develop lasting, bender consumer-focused corporation,
Approximate Word count = 1458
Approximate Pages = 6 (250 words per page double spaced)
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