In the article we are told that Manufacturing quality and productivity have slipped as have launched dates for new models of its vehicles, which contributed significantly to drop in sales. To counteract this fall Ford under took a massive spending budget on marketing incentives

to lure new customers and to prevent old customers from defecting to other competitors. Apparently this approach did not work because Ford lost money in the second quarter of 2001 and expects to post a third quarter loss even though US auto sales are headed for the third best year ever in auto sales.

A major reason for this can be blamed on production inefficiency at Ford's production plants where the cost per value of its cars have risen to $1000 at a ti

Installed inexperienced outsiders in key posts that it enraged veteran executives who he allowed to leave the company .He also implemented a management technique which graded Fords 18000 managers on a curve that automatically gave 5% of them poor performance reviews and stripped them of there annual raises which dampened worker moral.

In conclusion the future and survival of the Ford Motor Company lies in the hands of its executives and the decisions they make concerning the overall objectives of future growth and development. The power-sharing concept between Mr. Nasser and Mr. Ford proved to be a failure because of their different goals and objectives and the appropriate strategies for attaining those objectives. They need to find a new business model concept, where their executive decision making processes are concerned. This will lead to them regaining the market share they lost and ensure their survival well into the 21st Century.

We can see that there will be ongoing problems with both Mr. Nasser and Mr. Ford at the helm of guiding the company into profitability. A good suggestion by which this problem can be solved is for Mr. Ford to allow Nasser to lead and oversee the running of he company. But he will have to establish a formal means of communication between the board of directors and Nasser where by an agreement can come about for turning losses into profits, by addressing the problems of low productivity and the means by which they should be solved, the goals of increasing sales through investments in the company products and the creation of new product lines and stricter safety requirements. He will also have to set guide lines for Mr. Nasser on the acquisition and expansion of company assets, where by he will have to show the board of directors how proposed acquisitions can affect Ford Motor Company, long term and short term profits. Yet allowing the company to be socially responsible, and able to invest in new products; maintain a set market share as well as its ability to cater for unexpected costs without stifling its cash flow which can affect both shareholder, consumer and employee confidence which is a problem

Some common words found in the essay are:
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Approximate Word count = 1458
Approximate Pages = 6 (250 words per page double spaced)