The Globilization of Market

A detailed Summary of The Globilization of Market


Theodore Levitt writes, "Companies must learn to operate as if the world were one large market-ignoring superficial, regional and national differences" in the Harvard Business review. He further states that there are, "differences in national and international preferences. Gone are the days when a company could sell last year's models or lesser versions of advanced products in the less developed world and gone are the days when price margins, and profits abroad were generally higher than at home".

He says that Technology became a powerful force that drives the world toward a converging com



Some common words found in the essay are:
Harvard Business, Multinational Corporation, Theodore Levitt, Global Corporation, global corporation absolute, technology globalization, multinational corporation, vectors technology globalization, corporation absolute, global corporation, corporations determine, gone days, vectors technology, standardized products,

Approximate Word count = 418
Approximate Pages = 2 (250 words per page double spaced)

Category: Miscellaneous

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