There is a common phrase that goes "sex sells" which turns out to be very truthful. It seems like no other human act drives "buying behavior" as much as sex appeal does. Therefore advertisers manipulate this human drive and than offer their products as a path of love, beauty and desirability. The main purpose of advertising is to sell products as path of love beauty and desirability. The main purpose of advertising is to sell products and what advertisers must do to get people to buy these products is to make products desirable to the chosen target consumers. Perfume advertising are a large contributor to sex appeal. In both ads for Opium and Dolce & Gabbana perfumes advertisers use sexual seduction and influence to sell their product. They use sex appeal to grab our attention and play with our fears and desires and they manipulate us by fulfilling our erotic fantasies and dreams.

Advertisers use whatever they can to attract the reader. From a sexual appealing look to a word. One of the most helpful approaches is sex of course which can capture anyone's attention. The ad for Opium perfume depict a y

Product Advertising continues to push the acceptance of sexually explicit materials to the limit in its race for the higher profit. Sexuality has become a national trademark, the symbol of American commerce. Advertisers must link the product with desirable things in order to make the product attractive. It takes us into a world of fantasy where women are pretty, perfect and sexy. Men are handsome, tough and rugged. It manipulates our feelings and invokes our fears. Therefore, sex is powerful and easy method of getting male and female attention and making products desirable, in other words sex sells.

oung brunet that has nicely shaped body and wears nothing but golden slippers, necklace and bracelet. Model is laying down seeming like she is enjoying herself and maybe experiencing orgasm. Again in Dolce & Gabbana ad, we see man ad woman having passionate foreplay; with one hand he is pulling her bra strap down while with other touching her breast ... and she is taking her panties off. In this ad, naked female body and idea of sex is used to get the image of their product into the readers memory. Anyhow, both ads use sexual attention to Grab reader's attention.

In many times it seems very difficult to understand what exactly an advertisement is trying to sell. Advertiser's " work by creating symbolic associations between their products and what is most coveted by the consumers to whom they are addressed; the logic of advertising is entirely semiotic: it substitutes signs for things, framed visions of consumer desire for the thing itself "(Solomon 501). One must look beyond all of the glamour and elegance to find out

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Approximate Word count = 1110
Approximate Pages = 4 (250 words per page double spaced)