Needs of Reality || Wants of Desire
From dazzling new make-up lines to sleek new clothing styles, many magazines for young women present the glamour of being young and beautiful. Each page flaunts life as a pursuit of pleasure and happiness. However, reality suggests that life is not solely based on beauty and bliss. So how would an advertiser introduce an aspect of reality that conflicts with the beauty of life? Published in Lucky magazine, an advertisement supporting no smoking by the American Legacy Foundation uses the stark, black and white photo and farewell messages of a devastated, aging woman suffering from emphysema to connect with the audience and to alter the conception that young women may have of smoking. Lucky magazine is targeted to young women between the ages of eighteen and twenty- five. It includes tips for fashion and make-up, and the highlights of clothes shopping, but also includes an ad about not smoking. This advertisement appears in a magazine for this age group because smoking under the age of eighteen is illegal and smoking over the age of twenty-five is too late to fix the damage done to the body caused by smoking. Rather than placing the advertisement in a magazine about problems in society, it is in a magazine about shopping.
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Some common words found in the essay are:
Legacy Foundation, , Published Lucky, black white, cursive handwriting, aging woman, conception women smoking, connections reader, personal letters, lucky magazine, magazine advertisement, smoking age, tobacco companies, letter handwritten,
Approximate Word count = 1228
Approximate Pages = 5 (250 words per page double spaced)
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