Today's advertising has a lot of different strategies to try and get a consumer to buy their product. Over the last twenty to thirty years the art of advertising has been dramatically changed. After the introduction of television the face of advertising had its first major change. The companies had the ability to show people how their product could change some ones life and make people feel better about themselves; this was the start of a new era in advertising. With the introduction of Television products started to change their ways of advertising so their product was aimed more at advertising idealistic lifestyles and the way people look and feel to promote their product.

When you take a look at the television in today's lifestyle you usually see young, fit attractive people doing things that you want to do for example use or consume the product they are advertising. On the other hand you sometimes see older women using cleaning products to make their house hold a better place, you very rarely see older men enjoying something that they are doing because of a product, this is because the products are making more money off women because they usually h

Although people may not notice it, Television is very sexist in promoting their products for example you never see a man working in a kitchen or cleaning the bathroom, it is much more likely that you will see him sitting in a couch watching Television while the perfect wife in the perfect house hold makes the perfect meal. In reality none of this would really happen, it is the companies showing the idealistic lifestyle, which is totally wrong and should be banned from television, but it is actually what people want to see so they can aspire to be like the people on the advertisement but they don't actually realise that they are doing it.

There are many different ways that companies sell their products the main way is to use advertising, and advertising lifestyles is the best way. If companies did not use lifestyles to sell their product there would be much less argument on clothing, what kind of food to eat and what is cool. Although it might seem to a bad thing for companies to sell life styles it does keep people up to date on what is happening and keeps people interested in products, if we did not see lifestyles on television we would simply be a lot more individual. It is very clear that advertising does not merely sell up products, it sells us lifestyles.

andle the money around the house hold, earlier in advertising the advertisements were aimed totally at older men because they

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Approximate Word count = 940
Approximate Pages = 4 (250 words per page double spaced)