The web site I chose to critique and compare was puma.com. Puma is an international company with production and distribution in more than 45 countries worldwide. This facts lends itself to the inciting incident that opens their website. Puma uses a flash based introduction that takes advantage of digital imaging, juxtaposing a tiger onto a European soccer field. Because the images are constantly moving, it brings the visitor's attention not only to the company's logo but also the headlines surrounding the images. The site I chose to identify as the worst website was geocities/siliconvalley/WW, standing for Worst Website. This site serves as a guide for webmasters of exactly what not to do when designing a site.

The worst website holds true to it's name. It is little more than a black page, containing white text that identifies where you are at the time. For example, one of the links says "home page" and next to it says "do not click, you are here". Underneath of this highly technical explanation is other links, which are nothing more than text saying exactly what they are. There are no characters or rollover buttons, each page is simply white text on a black background. Therefore

Puma could definitely be categorized as a retail web site, however it does work to dress itself up by also highlighting other aspects of the company. By doing this, and combining it with exceptionally clean layout, design, and color combinations, form and content work together to make the site attractive and easily navigable to the user.

, relating this site to acts, scenes, and beats is impossible besides saying that the entire web page could be described as one act, containing four scenes (the total number of links) with positively no beats, or changes in each of the four scenes. The canonical is a boring, blank, black page and tempo is almost non-existent because there is no transitional effects from page to page. All in all the lack of contrasting colors, and the boring, blank page composition make the pages in this site just as entertaining as reading a term paper.

As you move through the Puma web site there are several major decisions you must make, which set the stage for deciding which of the major "act" will be your starting point. Moving from the homepage, or inciting incident, you must chose to go to either a consumer/product act, which is divided into numerous scenes that are home to product information scenes, product ordering scenes, and billing information scenes. Within each of these individual scenes the background of the scene remains the same, with only the product picture or text changing with each click of the

Some common words found in the essay are:
Worst Website, Film Elements, web site, puma web site, puma web, title bar, page page, worst website, white background, white text, black page, composition pages, moving page page, inciting incident,
Approximate Word count = 974
Approximate Pages = 4 (250 words per page double spaced)