The Disneyfication of Deviance
The mainstream perspective that the Walt Disney Company is magical and delightful is hard for me to appreciate and from a social-conflict analysis (Macionis & Gerber) point of view, I would label the organization as a deviant capitalist corporation. Not only have they broken numerous contracts with actors, musicians, and families of artists and writers, who created cartoons and feature movies, they have caused severe environmental damage to bodies of water and wildlife in and around the amusement parks. Employees are constantly mistreated and cheap sweatshop labourers are used to produce many garments, souvenirs, gifts and toys, which Disney marks up and sells for a massive profit. If an individual or small business were caught doing any of these acts they would be condemned by society and potentially lose their company through bankruptcy and loss of customers, unlike the legacy of Disney, which continues to thrive financially and publicly even through their most atrocious actions. The violation of a contract is a serious issue in our society that filters down through all types of careers and lifestyles, and, in turn, is looked upon by the public as dishonest and labels those involved as deviant and untrustworthy. This view
The mistreatment of Disney employees has been public for a while, yet no real assessment of the situation has occurred. Company employees have passed out and been physically ill while working in the life size costumes which parade around the park. (Stuever) In 1991 Disney learned that a wardrobe assistant was spying on female performers at Cinderella's Castle. The assistant would videotape the women as they changed and engage in masturbation. (Hiaasen) Even though one phone call to the local Sheriff's office could have ended this, Disney Security chose to conduct their own surveillance, which went on for three months. During this time Disney deliberately kept the information from the victims and allowed the taping to continue. Eventually the assistant was photographed in the act by Disney security and arrested by a Sheriff's deputy, only because the deputy had overheard employees discussing it in the security office's coffee room. Six female Dancers sued Disney for damages claiming Disney had allowed the assistant to video tape them in states partial or full nudity for over one hour and fifteen minutes without apprehending him. Disney argued to a judge that the dancers could not sue because they had "a diminished expectation of privacy in their particular job requirements and ... therefore knowingly assumed the risk in matters alleged." The judge who refused to dismiss the suit told Disney the public would find their conduct outrageous, which led to the case being settled outside of court. (Hiaasen) For an $11.97 pair of Pocahontas pajamas sold at Wal-Mart, the workers in Haiti are getting seven cents, not to mention the employees who worked in such impoverished conditions that they "had to nourish their babies with sugar water" (Klein) In August 1995, a 12-year old girl was discovered in Los Angeles assembling children's clothing for Disney and other Disney contractors in the United States have also been cited by the Labor Department for sweatshop violations. (Moore) In Mexico, workers sewing Hercules, 101 Dalmatians, and Lion King children's clothes were forced to work overtime and during the week, and during this time, bathroom visits are limited to two per person and permission to leave must be granted. The factory does not have clean drinking water for anyone, so water must be brought by employees. For a 48-hour week the salary is $27.27, which is ridiculous, considering an average family spends $30 a week on rice and beans alone. (Moore) It is interesting that those who have to use the washroom more than twice a shift are labeled deviant and that the pressure and demand from Disney to complete the order is so high that everyone feels compelled to do
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Approximate Word count = 1806
Approximate Pages = 7 (250 words per page double spaced)
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