Media Industry and Management in India
The growth of communication from sign language and drumbeats to the instantaneous transmission of words and pictures round the globe via satellite is a long and fascinating story. After Gutenberg's invention of the movable printing press in 1468 and the emergence of newspapers thereafter, we saw the first signs of mass media. The world witnessed major breakthroughs like the first black and white photograph by Fox Talbot in England in1939, the development of electric telegraphy in 1850s, the first movie by the Lumiere Brothers in Paris 1895, the invention of the phonograph by Edison in 1896, the wireless radio by Marconi in 1912 and the first regular television sets and transmission in 1936. Today, media has become a social institution whose main function it is to inform, analyse and entertain. It is dictated by societal norms and is a mirror of the prevalent cultures and thought processes. It includes within it's gamut, various channels of communication like newspapers, magazines, television channels, radio stations, the Internet, news agencies, publishing houses, etc. These media organisations together form the media industry. One characteristic of the media industry is that it functions as a people to people dynamic
- Photographs, news clips, etc. are also provided. In a developing country, the market for selling a news service may appear to be limited but a good management will always find ways of earning revenue. If it is kept in mind that newspapers are not the only means of sustenance, the agency will know what other directions to look in. After closure of United Press of India, the United News of India (UNI) was established. It has over 100 news bureaux in India and abroad and is one of the largest news agencies in Asia. Services of UNI include Ø There is a different fee structure for newspapers and radio. The grades/categories are as follows -
Some common words found in the essay are:
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Approximate Word count = 3015
Approximate Pages = 12 (250 words per page double spaced)
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