In today's information age, many businesses rely on customer information for survival. Data mining is a relatively new and very important tool in aquiring knowledge on thier customers, spending habbits, geograpphical trends, and more. "Data mining is an information extraction activity which has as its goal the discovery of hidden facts contained within databases." What this means is its automated procedures used to find unknown patterns in order to make likely predictions such as consumer spending habbits. Eric Brethenoux, a research director for advanced technologies at the Gartner Group, is one of many who believes that datamining is a technology in which a company cannot afford to ignored. With present day data mining capabalities, it is now possible to spot trends in data in information companies stored from the past, creating a competative advantage for the company with the most information. The power of datamining lies in the way it does not rely on narrow human queries to produce results, but instead uses technol
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