E-retailers

A detailed Summary of E-retailers

1-What other low cost strategies might Maurizio Zecchione employ to increase StyleClick.com's competitive edge?

Works with on-line customers to be sure they receive the exact product they want. The person must have product knowledge and the ability to impress shoppers with his/her Internet skills and a charming personality that van be conveyed electronically to promote e-sales.

Uses all High tech. visual media to interest shoppers in goods or services. Visual merchandisers create displays, store plans and exhibits that will generate action by the customer. The technology used to create the entire mock-up and inventory of the store using the latest 3-D technology

Purchases the goods that will be sold by the company for the upcoming season. Buyer must have both a sense of what is fashionable for each society or ethnicity and an understanding of local and international business, such as the target market, consumer trends, accounting and budget.

Works with customers to educate and help them make good fashion choices. They shop stores and visit designers to find the garments that best suit the needs of their customers. Fashion Consultants often w

Maurizio Zecchione, president of StyleClick.com, a clothing e-tailer, says he has seen figures that suggest the average e-tailer spends $45 'to acquire a customer who generally spends $35 and never comes back. . Zecchione responded by cutting deals with America on line and iVillage Inc. Retailers, according to analysts, who will survive are those with the good name recognition and enough cash.

They would have to understand that the arguments that they make to justify their existence does not hold any longer. For instance the saying that shopping is entertainment for many of the customers, and hence they will never go away. Shoppers want customer service and the ability to feel and watch the product that they want to buy etc....you can get all those from e-tailors as mentioned in answering question-1 above.

Investigates all apparel quality issues. Quality Controllers check the quality of garments, visit contractors to see how garments are progressing, and check production as the garments are completed.

2- what obstacles do you think might inhibit e-tailing growth?

Some common words found in the essay are:
President SmartKidscom, Forrester Research, Dimensional Animations, Adobe Systems, Business Week, Maurizio Zecchione, Quality Controllers, Customer Service, Fashion Consultant, Inc Retailers, customer service, maurizio zecchione,

Approximate Word count = 879
Approximate Pages = 4 (250 words per page double spaced)

Category: Miscellaneous

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