Earning this success with laser jet printers invites competition to capture the market segmentation HP acquired. Competitors such as: Epson, Canon and Lexmark attempted to compete with HP in the laser jet market -but without success.

HP LaserJet printers are known to provide the highest quality text and images available today on the market. The wide variety of LaserJet printers available is designed to accommodate individual users as well as business of all sizes. The quality and price of different models depends on speed, resolution, and durability requirements of the users. Retail prices of HP LaserJet printers range from $200 to just under $4,000 for the all-in-one to the high capacity network printers.

Hewlett Packard has manufacturing and distribution centers plants around the world. LaserJet printers are primarily made in Boise, Idaho for the US and Canadian m

If the government decides to devaluate its currency, to stimulate export trade, for example, the cost of imported goods will be more expensive. Most of the raw materials used to manufacture LaserJet are imported from Japan and other parts of Asia. Therefore, devaluation on exchange rate will actually move the supply curve up. A higher price will be charged for LaserJet printers due to increased on imported parts, as well as increase in manufacturing labor paid in other currencies other than dollars.

The second big player on LaserJet printers market is Epson. Established for over 30 years as the world's premier printer manufacturer, Epson has the widest range of point of sale (PoS) printers and touch screen solutions in the world. Each designed to be the best in its class and built to meet quality with performance criteria that set the industry standard. Epson's best of breed thermal, inkjet and impact printers for the Point of Sale have long been the choice of major retailers in the UK and overseas. The company has also been at the forefront of innovations such as 2-colour receipts, single insertion check printing and drop-in paper load. Together with its channel and system partners, Epson offers system solutions for all retail and hospitality environments.

There are many variables that may affect the demand and supply of a product or service, such as changes in household incomes, change in price of goods or services, changes in technology, and so on. As we discussed in our first class of Economics of Managerial Decision Making, some variables fluctuations will result in a movement along the demand or supply curve and others will actually shift one of the curves, whichever is affected directly by the change. In this section, we will discuss three factors in the economy that affect directly or indirectly the demand or supply of laser jets printers.

The second factor considered is the government control over exchange rate. Trade balance of a country is the difference between export and import. It is the largest component of a country's balance of payments. When export is higher than import, we call it "trade surplus" and when import exceeds export, we call it "trade deficit".

Some common words found in the essay are:
Reserve Board, Agreement MERCOSUR, Latin America, Players HP, Canon BJC-8200, Packard HP, Epson Established, Channels Manufacturers, Laser Jets, Elasticity Laser, laserjet printers, distribution channels, market share, laser jet, laser jets, exchange rate, laser jet printers, jet printers, entry exit, unemployment rate, standardized product, monopolistic competition oligopoly, product easy entry, easy entry exit, federal reserve board,
Approximate Word count = 2344
Approximate Pages = 9 (250 words per page double spaced)