Athlete
As any given viewer turns on the television or flips through a magazine, they will witness the growing trend of sport star endorsements in advertisements and commercials. Companies believe that society is more likely to purchase a certain product if an athlete says it is appropriate or beneficial. The product or label may be weak , but an athlete's reputation gives it credibility. Various athletes appear in product ads for one simple reason: to make money, and numerous athletes have become, "celebrities" due to the increase in endorsements and the companies that have sponsored them.1 .Therefore, the media uses athletes as pons to influence society in order to increase their profits. The business of sports endorsements has come along way since the 1970's 2. The growing market of endorsements is now larger because of the vast change in technology. The television allows athlete's to be seen, the radio allows athlete's to be heard and the Internet allows athlete's to be downloaded. Therefore, endorsement companies have benefited a great deal due to the large growth of technology. Athlete's today have become so affective in selling products because 85% of North Americans watch some sort of spor
The profit that was made by Nike could not have been possible without the purchasing power of the public. The reason Air Jordan's fabricated numerous amounts of money is not only due to Michael himself, but also because of Nikes amazing ad campaign. The company believes that it is not good enough to match an athlete to a product but allow the product to be seen and brought into the public.8 Michael Jordan is merely one of the numerous athletes that has endorsed products. Tiger Woods as well has recently signed a five year, one hundred million endorsement deal with Nike. This deal has made him one of the highest paid athletes of all time, along with Michael Jordan. Woods also endorses General motors, Rolex, and American Express to only name a few. Tiger Woods gross from the endorsements will land him fifty four million dollars a year.9 Tiger was exclusively offered such a significant contract due to his vast success in the sport of golf. Woods was singled out by many companies because he has become a household name and golf has become a mainstream sport. Footwear News: Nov. 3rd, 1997 Hero Worship:"Celebrity endorsements are helping sell large-size footwear" In many circumstance a company will introduce a new product that requires proper representation. Companies then shell out considerable amounts of money for a super star athlete to endorse there product.6 Situating a face to a product is the justification of why endorsements work so well, and will most likely guarantee success of a product. Society chooses to purchase products that are known , guaranteed and convenient. A reliable face, like a well known athlete allows a product to become believable and purchasable.
Some common words found in the essay are:
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Approximate Word count = 1229
Approximate Pages = 5 (250 words per page double spaced)
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