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Retail Banks in the changing business environment

In recent years, retail banking has evolved into a higher standard providing better facilities of financial services to their customers. How well has retail banking responded to the demands of its customers for more and better services? As the banking environment has changed, competition arises between retail banks racing against each other to the top and finding more ways to differ their image from others. However, when their response are not accepted by their customers, this result in a fall in their services. There are significant ways in which poor customer service affects the performance of a bank. One of the most common reactions to poor services is that customers switch banks. Poor services may actually drive customers out of the banking industry altogether. The bank’s reputation and image can be damaged severely when it does not deliver the adequate level of customer service expected by its market.

Improved service quality can affect profitability through improve image, increase sales of liability and asset products, and a significant lower reliance on price competition. It can affect the cost side as well where operations do not have to be repeated, and less employee time is spent in nonproductive corrective activities w

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Some common words found in the essay are:
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Approximate Word count = 1053
Approximate Pages = 4 (250 words per page double spaced)

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