Analizing an Ad
Men are no longer limited to getting the good-looking girl by drinking alcohol, now they can get two girls at the same time. Crown Royal has, through their current print ad campaign, declared that a man sharing drinks made of Crown Royal with two women is the end of the perfect day. Alcohol advertising has instilled the idea that their product will allow a man to get the good looking girl. This new strategy of getting two girls, playing on the popular male fantasy of having multiple sex partners, takes the idea of ‘ drink this and you get the girl’ a step further. The advertisement, found in popular men’s magazine MAXIM, has no human models only three glasses. Each glass is different in size, shape, and content. Two glasses have lipstick smears on the rim. The three glasses are resting on what appears to be white waves of an unidentifiable, smooth, silky substance, perhaps an arti
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Some common words found in the essay are:
Crown Royal, Manhattan Crown, Genuine Draft, Guide Life, Royal Furthermore, Crown Manhattan, Paden Title, Jimmy Bartender, crown royal, perfect day, Mens Health, crown manhattan, crown ginger, crown manhattan crown, manhattan crown, fantasy girls, masculine drink, glasses lipstick, rim glasses, crown rocks,
Approximate Word count = 624
Approximate Pages = 2 (250 words per page double spaced)
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