Analizing an Ad
Men are no longer limited to getting the good-looking girl by drinking alcohol, now they can get two girls at the same time. Crown Royal has, through their current print ad campaign, declared that a man sharing drinks made of Crown Royal with two women is the end of the perfect day. Alcohol advertising has instilled the idea that their product will allow a man to get the good looking girl. This new strategy of getting two girls, playing on the popular male fantasy of having multiple sex partners, takes the idea of ' drink this and you get the girl' a step further. The advertisement, found in popular men's magazine MAXIM, has no human models only three glasses. Each glass is different in size, shape, and content. Two glasses have lipstick smears on the rim. The three glasses are resting on what appears to be white waves of an unidentifiable, smooth, silky substance, perhaps an arti
The thing that drew my attention was the subtleness of the message. The key to the ad is the smudges of lipstick on the rim of the two glasses. Without the lipstick the only message this advertisement would declare is the many different varieties of drinks the product can be used in. The lipstick also helps the consumer to more easily identify the notion or idea that the two drinks with the lipstick, the Crown Manhattan and the Crown and ginger, are feminine in nature and consumed more frequently by women. The Crown Manhattan is a variation of a popular drink among women, the Cosmopolitan, replacing the vodka with Crown Royal. Furthermore, any drink mixed with ginger ale, such as the Crown and ginger, can also be rightly assumed to belong to a woman. The placement of the masculine drink, that being Crown on the rocks, in front of and centered between the other two, is evidence of the ad targeting men. Jimmy the
Some common words found in the essay are:
Crown Royal, Manhattan Crown, Genuine Draft, Guide Life, Royal Furthermore, Crown Manhattan, Paden Title, Jimmy Bartender, crown royal, perfect day, Men's Health, crown manhattan, crown ginger, crown manhattan crown, glasses lipstick, fantasy girls, rim glasses, crown rocks, manhattan crown, masculine drink,
Approximate Word count = 624
Approximate Pages = 2 (250 words per page double spaced)
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