Competitive Edge

A detailed Summary of Competitive Edge

Competitive edge is defined as how effectively an organization meets the needs of customers relative to others that offer similar goods or services. There many companies in the United States that have this competitive edge in their industry. Their competitive edge causes growth in many key aspects within the business. These are return on investment, better service to their employees and customers, paying of debt, and increased market share. There are many ways a company can have a competitive edge. These are price, quality, flexibility, time, service, employees, and product or service differentiation. A few of these companies are Dell Computer Corporation, United Parcel Service (UPS), and Wal-Mart. These companies have strengths in one or more of the competitive advantages listed above.

The competitive advantages listed can be defined as the following. The most common way to have a competitive price is to make the cost low to customers. Most customers will look for the lowest price in the market. The main reason for customers wanting lowest price is to save money. By having a customer save money they are more likely to invest in the products or services offered by the company. Quality is defined as how well the prod

In conclusion, some companies "have it, some companies do not." The companies who "have it" are the companies that are going to the most successful and in the business world is the ultimate compliment to receive. Companies like Dell, UPS, Wal-Mart, and have gained a huge competitive edge in their markets by "having it." They have proved that sticking to speed; innovation, quality, and cost have achieved huge successes in their competitive markets. They understand what people's needs and wants are, incorporated them into their business and have delivered, in the best way possible.

The first company that comes to mind with a competitive advantage is Dell Computer Corporation, the number two supplier of personal computers. They have done this by speed, innovation, price, and quality. In its latest report they had forecasted a revenue of $8.9 billion for the quarter, for the company's third quarter. Dell also announced that its earnings per share to come in at 21 cents, more than 30 percent better than last year. The company has also got a boost from a growth in shipments of servers and storage systems, which are a new aspect of the growing firm. It's stock has also rose and is about 25 dollars per share. Dell has started to increase its market share, in its central markets while continuing to profit and hit financial goals. All this while its competitors Hewlett Packard and Gateway have been losing market share and upsetting investors with there quarterly reports. Dells innovation has been there built-to-order personal and business computers. Customers order their computers directly from Dell via online of telephone, creating a more eff

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Approximate Pages = 4 (250 words per page double spaced)

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