The first text is an advertisement and therefore its purpose is to try to persuade us to "Keep America Beautiful". It expresses the urgency of the problem of pollution and of our reaction to it. The writer expresses this importance and urgency thanks to the structure and form of the text. The title is very well chosen, we immediately understand the theme of the text and are interested to read on. The sentences in the text are short and with a lot of punctuation, making it easily read and much livelier. The short paragraphs and the question-answer format makes the advertisement much more interesting.

The slogan at the end of the advertisement is very powerful, it is what we remember when we finish reading it and it stays in our memory for a long time.

The writer is giving us information in order to express his opinion but does not try to persuade us that his opinion is the right one. He is simply telling us what he, personally, thinks about the problem. That is why the tone of the text is informative (unlike the first one).

The title of the text is much less attractive than that of text 1, but it expresses exactly his opinion about the pollution problem, as we can see in the last sentence of the editorial.

The text's structure helps the editor express his opinion. In each of the four paragraphs, the editor's arguments are being developed up to the last one which is the conclusion. In the last paragraph, the edit

Some common words found in the essay are:
America Beautiful, , texts similar, pollution urgent, opinion text, try persuade, purpose persuade, express opinion, global warming, advertisement powerful, expressed text,
Approximate Word count = 557
Approximate Pages = 2 (250 words per page double spaced)