International business

Organizations around the world are reaching out beyond their domestic markets to become international players. This development is a challenge for all of us who will be working in different countries all over the globe. Altough the word has become a global village, cultural differences prevail and their influence on business has to be taken into account. We have to be able to understand different customs, values and attitudes and try to overcome cross-cultural barriers.

Understanding and heeding cultural variables is one of the most significant aspects of being successful in any international business endeavor. A lack of familiarity with the business practices, social customs, and etiquette of a country can weaken a company’s position in the market, prevent it from accomplishing its objectives, and ultimately lead to failure.

Although each culture is unique and very complex, it is possible to distinguish three main cultural types:

ü Seek individuality and independence

ü Dependence on others is seen as weakness

ü Conformity is expected to a certain degree

ü E.g. U.S.A., Canada, Australia, most parts of Wes

. . .
Some common words found in the essay are:
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Approximate Word count = 1298
Approximate Pages = 5 (250 words per page double spaced)