" In my essay I will examine how the need to achieve and dominate, and a yellow pack of gum is used by Wrigley's in ad's all over to get the attention of craving sweetness, desperate, and willing humans to purchase this gum to over come any challenge or obstacle they may face."

" Have you ever been in a tight spot and said to yourself that you gotta have sweet? In this ad by Wrigley's Juicy Fruit, in the time of danger, you just gotta have sweet." In this ad a man on a safari in the jungle had dropped his hat in the quicksand and did not read the sign and when trying to retrieve it he fell in. As the quick sand pulls him down he comes across a vine and a pack of gum, as his mouth waters for the taste of the sweet gum, he reaches out for the gum and from seeing the current ads he knows that if you gotta have sweet then gotta have juicy fruit.

On the left hand side lays a vine which will lead him to safety but instead

his taste buds is saying Gotta Have Sweet. This shows the need to dominate because the ad's slogan is dominating the reade

In this essay we analyzed the concept of this ad and how the advertisers do not give you (the reader) enough information to see why this man wants to risk his life for a piece of gum. In the advertising world there are principles that the advertisers go by and half the time it is not for the readers sake it is to receive notice when presenting it before the board for approval. So is advertising really the best way to sell a product?

r's minds to purchase this item because it cures the gotta have sweet craving. In the Common Culture by: Michael Petracca and Madeleine Sorapure, according to Jib Fowles/ Advertising Fifteen Basic Appeals the need to dominate is " the fundamental need is the craving to be powerful."

The character in this ad functions as the climax of this ad, he wants the taste of the gum, instead, of the taste of safety or freedom. He is the sign because his facial expressions represents that he is struggling to get the taste in his mouth. His mouth serves as a sign because his tongue is watering and his teeth are big and set to chop on this sweet item. In this ad it relates to Ogilvy/ What's Wrong with

Some common words found in the essay are:
Basic Appeals, Juicy Fruit, Wrong Advertising, Mad Glad, Gotta Sweet, gotta sweet, juicy fruit, gotta sweet ad, Madeleine Sorapure, sweet ad, Fowles/ Advertising, Advertising Fifteen, Fifteen Basic, fowles/ advertising fifteen, risk life piece, pack gum, risk life, advertising fifteen, quick sand, it's slogan, advertising fifteen basic, fifteen basic appeals, life piece, ad gum,
Approximate Word count = 759
Approximate Pages = 3 (250 words per page double spaced)