code Z : The future for Nissan Australia
Fresh from a takeover by French carmaker Renault, Nissan is hitting worldwide automotive markets with bold management, ambitious sales targeting and 28 all new models set to hi the scene in the coming years. Competition in the Australian car retailing industry is at an all time high with major multinational carmakers eg the Volkswagen group putting big money into developing customer bases in Australia. In order to survive and prosper as Nissan headquarters expects, Nissan Australia will have to deal with the following specific environmental impacts:„« Maintenance and growth of customer base and sales margins. „« Survival and development under intense competition in a small market. „« Providing products which suitable and consumable to the Australian market. These specific environmental impacts do not occur in isolation. Nissan¡¦s new hierarchy from Renault is demanding strong performance across the board, having invested hundreds of millions of dollars acquiring Nissan and developing new products. Furthermore Nissan Australia lacks the say of larger markets such as the United States and Europe, in determining product pricing, availability and specification.
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Approximate Word count = 1764
Approximate Pages = 7 (250 words per page double spaced)
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