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Printing press

The perfection of the printing process by Johannes Gutenberg is known as the origin of mass communication (Rubinstein, 1999). The printing press was the first practical method of communicating information and ideas from a single to source to a large, distant audience (Rubinstein, 1999). The increased usage of the printing press lead to text ranging from theological to narrative being wide spread. Long before the invention of Gutenberg's printing press the Chinese used wooden block printing, ink, and movable clay type (Baran, 2002, p.42). Although European innovations came much later the European culture was dramatically affected by the printing innovations. European need for documentation grew rapidly with the expansion of trade and religion (Rubinstein, 1999). For centuries sacred texts were hand copied and despite growth in the scribal profession scribes could not keep up with the demand for texts(Rubinstein, 1999). Johannes Gutenberg, and goldsmith and businessman from a mining town in southern Germany, was intrigued by the profit ma


Baran, Stanely J. (2002). Introduction to Mass Communication.



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Approximate Word count = 703
Approximate Pages = 3 (250 words per page double spaced)

  

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