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Sex Sells

There is just something about the female form that screams beauty. For thousands of years this beauty has been expressed though poetry, painting, and sculpture. Walt Whitman probably said it best in his book of poetry Leaves of Grass:

A divine nimbus exhales from it from head to foot,

It attracts with fierce undeniable attraction,

I am drawn by its breath as if I were no more than a helpless vapor,

This form that still inspires poetry, painting, and sculpture is now used for another art: the art of advertising. Every year, companies pour large amounts of money into advertising their product. According to the Film and Video Magazine web site, the average cost of a 30-second nationally televised commercial in the year 2000 cost $332,000. To make sure the ads do their job, they grab the consumer's attention and make him or her believe that they need that product. Companies know their target audience and use this knowledge to help in deciding their plan for advertisement. A growing theme in advertising is to use a beautiful woman exhibiting sexy behavior to sell products. The Doritos commercials starring Ali Landry are perfect examples. She is the red-hot vi


Contrary to what many feminists would want the general public to believe, a woman's profit from her sexuality does not come at the cost of her credibility. One notable company that has used a sexy female to sell their product is Pepsi. To star in their new ad campaign, Pepsi went and got one of the most popular women in the world, Britney Spears. This ad campaign did not necessarily bring Spears any more fame, but it did bring her fortune. By using an already established woman, companies can profit from not only her name, but also her sex appeal. This money does not come at the expense of the woman though, as many feminists would like to believe. Both parties get what they want out of the deal without sacrificing a thing.

xen who without saying a word is telling the viewer to buy Doritos. The only message she sends to the viewer is sent through her body language. To no one's surprise, this growing theme has brought out some very upset women. In many women's eyes, this is degrading. Others see it differently. It is the woman's own decision to play the sex symbol. The usage of the female body in a sexy manner to sell a product is not only a legitimate practice, it is also far from demeaning or degrading to women.

By using the message of sexuality to their advantage, women can garner positive attention and profit from it. If the average American were asked what s/he remembers most about the 1999 Women's World Cup Final, they would undoubtedly answer not the game-winning goal scored by Brandi Chastaine, but her celebration afterward. Chastaine removed her jersey after scoring the goal th

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Approximate Word count = 1078
Approximate Pages = 4 (250 words per page double spaced)


  

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