Marketing Assignment
2.a) The product which I have elected to market is a golf club. Not just any golf club but a Driver. It is not just actually one driver but three similar drivers based on one essential club design. The brand name is “Hawkeye”. They slogan for the company is “Take dead aim.” This will appeal to golfers because the whole point of the game is to try to get the ball to go where you want. I will show them the easiest way to do so is to pick up one of the new ‘Hawkeye’ Metal Woods. I said there is actually three different drivers but again is based on one traditional design. The first is called the ‘Hawkeye – 421’ The head of the golf club is based on the old traditional ‘pear shaped’ design which was very popular in the ‘50s and ‘60s and is starting to make a comeback now. The reason it is getting such a comeback is because the design of the face of the club. The ‘pear shape’ is a very comforting look for golfers. It gives them the confidence they need when they are standing over the ball to hit a long, high, straight drive. Golf is ninety percent mental and the confidence they will have with the 421 in their hands will make a big impact. The head of the golf club will be composed of Titanium which is a very light strong m
. . .
Some common words found in the essay are:
Connected Enthusiast, Titanium Beta, Metal Woods, Shirley Maclaine, Taylor Made®, Pro Shops, Experimentation Hedonism, Forged Titanium, Market Hawkeye, , golf club, connected enthusiast, hawkeye 421, club head, white collar, golf club golf, hit ball, brand name, pro shops, 300 ti, golf equipment, pro shops golf, taylor made® 300, shops golf courses, golf courses country,
Approximate Word count = 2085
Approximate Pages = 8 (250 words per page double spaced)
|
 |
