The success of Southwest is a direct result of the leadership of Kelleher, and the great people he surrounds himself with. One of the main reasons why Kelleher is such a great leader is that he possesses great leadership characteristics, which include: motivating and leading employees and creating a common vision for his people.
Kelleher was a great motivator and leader for his employees. His vision to be the best, provide the best customer service, while allowing employees to "express themselves in real, creative ways," was instilled in every single associate within the organization. (Freiberg, p.66) The expectation for employees to celebrate, ha
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