Trading with the US market
Although we speak the same language and share much of a common culture, it has to be known that doing business with the U.S.A is still doing businesses with a foreign country.When New Look expands to the U.S.A they will have to make many changes to certain aspects of the business in order to trade there. When looking at these changes we can use the 4P's: As New Look is a retail shop it sells many different types of products. When looking at these changes I am going to focus on one type of clothing that they sell; a woman's fashion coat. This is because expanding in winter will be effective because many people buy a coat during winter as it is, something of, a necessity. New Look should send one or two "tester" products over to America to establish a brand name there before they consider creating a store there. This is because if the "tester" products are not liked then it would be a waste of money to build a New Look store. They will chose two coats that are fashionable in the UK in the hope that they will have the same affect in the U.S.A, one of them is a denim jacket and the other is a cream winter coat. New Look will firstly need to identify the suitability of the product
This will then need to be converted into dollars: in the US market.. With the winter coat that New Look will send they can add fur to the collar which will prove effective in the US market because fur is considered a luxury there, even if it is not real. The anti-fur sentiment that prevails in the UK does not exist in the US. Colour and style. This has only effected New Look's products in that fur is being added to the collar of the winter coat. The colours are basic and the style is fashionable, both qualities needed when trading in the US market.
Some common words found in the essay are:
Protection Law, Trading USA, Americans UK's, Weight UK, Denim Jacket, UK Due, Paying Plane, Los Angeles, San Francisco, UK USA, winter coat, tester products, advertisements, advertising laws, look's products, denim jacket, brand name, los angeles, consumer protection law, products successful, market , advertising services intent, advertising services, practices consumer protection, trade practices consumer,
Approximate Word count = 1946
Approximate Pages = 8 (250 words per page double spaced)
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