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The Not So Evil Corporation

No one can argue that Ralph Lauren has established an empire. Ralph Lauren's business acumen and style have elevated him to a position which enables him to portray the ideal American life, style and culture in the products he sells worldwide.

Diving into retail with a dream and 26 boxes of ties in 1967, Mr. Lauren hit the streets selling. Today he celebrates the 35th year of his company, Polo Ralph Lauren, as it has grown to become a $10 billion dollar global business that produces designer clothing, fragrances, home collections, and even paint.

One way Polo Ralph Lauren has been so successful is that fact that they do not own a factory. This lets the company avoid costly liabilities, giving them power and flexibility. Due to Polo's huge buying power they can get contractors to build new factories in third world countries. In these countries where the workers are many but opportunities are few they bring in new technology


Ralph Lauren built a clothing giant. However, as head of the giant he didn't leave his conscience on the streets where his dream began.

, factories and jobs which give hope in an otherwise depressing economic situation. However, there are those who say that companies such as Polo are condoning and supporting "Sweat Shops." These people are certainly mistaken. Most factories are modern, safe facilities similar to those in the United States. The workers have benefits such as Freedom of Association, Overtime Compensation, and no Child Labor. In fact several of the worlds largest clothing companies including Adidas, Nike, Reebok, Levi Strauss, Eddie Bauer, Patagonia, Liz Claiborne and Polo Ralph Lauren have voluntarily joined a regulatory body, the Fair Labor Association. In joining the FLA these and other companies have committed to a rigorous Code of Conduct, internal and external monitoring, and compliance with all international labor standards.


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Approximate Word count = 647
Approximate Pages = 3 (250 words per page double spaced)


  

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