Ritzer came to grips with the idea when he first saw Mcdonald's as a college freshmen. He also discussed how the two "golden arches" had an overwhelmingly big effect on him and how when he first ate there he wasn't too impressed with the dish. Ritzer had a good idea of Mcdonaldization because he we born before one was even built, and saw the changes of it throughout his life. Ritzer came with the term of Mcdonaldization and its sweeping affect on how it has changed society as a whole through the years. Mcdonald's foods' took over home-cooked meals and the ethnic restaurants abroad. Mcdonaldization not only took America by storm, but also many other countries such as, Russia, China, and even Paris. Mcdonaldization has expanded greatly and can even be seen, on airplanes, in high school and college campuses, as well as on military bases. USA Today even has a section of its paper titled, "Mcpaper."

Ritzer said that Mcdonaldization was influenced by and broke it mainly down by efficiency, calculability,

Hyperrationality was also coined by Ritzer, which was like the idea of Mcdonaldization, and was also derived from Weber's theory of rationality. He talked about how he became interested in the idea from the times that he worked for the Ford Motor Company. He saw in his eyes the problems of the rationalized settings of Ford. He saw Ford as a bureaucracy. He said how the bureaucracy was the most efficient structure for handling paperwork, how they operate in predicable manners, how they seek to quantify things, and also how the bureaucracy emphasizes the control over people through human with nonhuman technology. Ritzer, however, found much irrationality in the bureaucratic system of operation. His chapter mainly focused on the four key elements of rationality derived from Weber's work that were, practical rationality, theoretical rationality, substantive rationality, as well as formal rationality. In essence all of these combined made up Ritzer's term of hyperrationality.

Ritzer also discussed how many aspects of human technology are being replaced by nonhuman technology. Everything seems to be more computerized or robotized in the present time. Ritzer last discussed the irrationality of rationality and how rationalization has resu

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