Anna Norton
Anne Norton’s book, The Signs of Shopping, discusses the way in which malls, catalogues, and home shopping networks “sell you what they want by telling you who you are.” Malls today are no longer a place where individuals in society go to buy items such as clothes and make-up. In the book, Norton analyzed the many tactics used to make the consumer think the way they do now. Norton believes that malls, catalogues, and home shopping networks have become a construction of self-identity with social interaction and class distinctions. Norton believes malls are one the things that help create identities. Norton notes the mall as a “lexicon of American culture”, a dictionary of American culture, due to the many different types of garments that are display on the mannequins. Each type of garments has a meaning of its own. For instance, walking through the mall is like “walking through a dictionary” with each garments connoting a certain image that is label in American culture. The women’s role when shopping is supposed to provide the necessaries for their family. Their husband provides the money so they can shop for those necessaries. Norton believes that due to shopping
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Approximate Word count = 796
Approximate Pages = 3 (250 words per page double spaced)
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