Nucor Corp

A detailed Summary of Nucor Corp

Nucor emerged from relative obscurity and near bankruptcy in 1966 to

become one of the fastest growing steel companies in America and one

of the world's lowest-cost producers of steel products in 1990.

Company revenues had increased from $21 million in 1966 to nearly

$1.5 billion in 1990 and earnings were $75 million, up from $1.3

million in 1966. Despite an economic recession in 1991, it appeared

that Nucor had a virtually unstoppable low-cost leadership strategy to

grow into one of the biggest and best-known global producers of steel.

Customers liked Nucor's expanding product line and low prices;

investors were pleased with the company's relatively strong earnings

and stock price performance; and Nucor, with Ken Iverson as a "model

company president", had become a media darling and one of the most

But by the fall of 2001, just ten years later, so much had changed. Ken

Iverson was no longer CEO and a newly appointed president and CEO

was exerting more control over the company's highly decentralized

operations. The steel industry worldwide had far more production

capacity than was needed to meet market demand, forcing many

companies to operate in the red. The economic slowdown wh

that close to half of the U.S. steel industry's production capacity might be forced to close before

steel-making assets.....Nucor has always approached every cloud on the economic landscape

the biggest U.S. producer and the 11th largest in the world, it was still substantially smaller than a

share away from its higher-cost and financially-distressed rivals. But Nucor was not alone in being

products and the maintenance of market share where we currently enjoy a leadership position.

Aceralia Corp.-were in the process of merging to form the world's largest steel company. Two

terrorist attacks. Hamstrung by over-capacity in the home markets,

aggressive. Three European companies-France's Usinor SA, Luxembourg's Arbed SA, and Spain's

Approximate Word count = 963
Approximate Pages = 4 (250 words per page double spaced)

Category: Miscellaneous

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