Cannondale
2-.Indenty key issues from the Broad Environment and discuss how they might impact this industry in the future We can differentiate the following key points: 1. Federal Legislation. During the 1990s the US government enacted legislation that requires communities to include cycling in local transit infrastructure plan (for example Clean Air Act, set standards for air quality). So, people use more the cycle than before, and they spend more money in it. (more money more profit). 2. The appeal of mountain biking. The number of mountain bikers in US grew from 200.000 in 1982 to 8’5 million in 1997. So the sales has increased considerably; three factors contributed to the popularity of mountain bikes:
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Some common words found in the essay are:
Carbon Titanium, Air Act, Innovation Cannondale, Nowadays Cannondale, Federal Legislation, Broad Environment, , mountain bikes, technological innovation, competitive advantage, spend money,
Approximate Word count = 495
Approximate Pages = 2 (250 words per page double spaced)
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