Harley Davidson
8. Other Elements of the Marketing Mix Harley Davidson manufactures 4 classes of motorcycles: 1) Standard 2) Performance 3) Touring 4) Custom The Standard model is the basic Harley Davidson due to its limited features and relatively low costs. Performance is one step above the Standard Model with better acceleration and handling. Touring is a comfortable motorcycle used for long journeys. The Custom bike is a personalized and unique one. Harley Davidson’s prices range from $5,350 to $18,500. Although there is a broad price difference between the models the product can be classified as an exclusive product due to its distribution system and price. We believe the purchase of a Harley Davidson is a high involvement product due to such considerations as price, image, opportunity cost, availability and fashion. Existing Harley Davidson owners possess some of the following salient beliefs: freedom, adventure, social scene, and power. Harley Davidson has been a market leader in the U.S. since 1903. Over
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Approximate Word count = 2542
Approximate Pages = 10 (250 words per page double spaced)
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