McDonald's Russia

A detailed Summary of McDonald's Russia


"McDonald's outstanding success in Russia is a tribute to our Russian employees, suppliers and of course our customers"

Senior Chairman, McDonalds in Russia

It all began in 1976 with an accidental meeting between George Cohon and a Soviet Olympic Delegation in Montreal, started fourteen years of negotiations and resulted in the busiest McDonald's restaurant in the world.

McDonald's in Russia would have had to consider carefully all the P.E.S.T factors before opening up the restaurant in Pushkin Square, Russia

There was many political issues that needed to be covered and this was accountable for the length of time it took for the restaurant to be built. In 1988 there was finally an agreement policy introduced that was to allow the building to go ahead legally. Buil


The economical factors were easily dealt with. The restaurant was to operate a roubles only policy, unlike other restaurants, which would encourage the community to come in and spend their money. This would have a knock on effect and would bring capitalism to Moscow. The food produced in Russia improved the country's agriculture and import/export business. The jobs created by the restaurant would reduce Russia's unemployment numbers and also give the country more money.

"We have proudly served millions and millions of customers to date and are looking forward to working with our team of managers and crew to expand our operation to serve many, many more in communities across Russia in the future".

ding started soon after and there was no conflict because of the agreement policy. Staff ha

Some common words found in the essay are:
Square Russia, UK USA, Russian McDonald's, , Delegation Montreal, McDonald's Russia, McDonalds Russia, agreement policy, George Cohon, george cohon, mcdonald's russia,

Approximate Word count = 534
Approximate Pages = 2 (250 words per page double spaced)

Category: Foreign

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