Understanding Product Knowledge
When Purchasing a Computer Buying a computer seems like a daunting task to many. There are many factors to consider when making a purchase. Brand name, functionality, speed and customer support are just some of the factors that one must consider when researching the options. In order to wisely purchase a computer, one must attain a considerable amount of product knowledge, to get the most value for their dollar. Consumers have different levels of product knowledge, which they can use to interpret information and make product choices. (Peter 64) When researching computers, product knowledge could range in consumers minds from abstract to less abstract thoughts about the options. Within this scope of abstract to less abstract options could be 4 sub-categories of product knowledge. These include product class, product form, brand name and the model or features. The most abstract and first of the four categories is product class. This is the most basic of the four categories. Simply for this demonstration, the product class being discussed is a desktop computer or generally the product type. Now this class differs slightly from some other similar computing product classes such as laptop computers, mainframes and personal digital assis
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Some common words found in the essay are:
Computer Buying, Intel Athlon/Duron, PC Internet, Bell Sony, II Celeron, Future Upgrades, Windows NT, K6-III K6-2, Pentium III, K6-2 AMD's, product knowledge, brand name, product class, brand names, product form, windows 95 98, researching options, 600mhz faster, abstract options, purchase computer, wisely purchase, abstract abstract options, wisely purchase computer,
Approximate Word count = 1246
Approximate Pages = 5 (250 words per page double spaced)
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