The purpose of the ad is to sell Fontana Candida wine. It is targeted towards a female demographic of women in their late teens to early twenties, for Glamour magazine readers. The ad designers themselves have made assumptions about the people

who read this ad. They believe that they drink wine, they have the similar ideas and values as Glamour magazine readers and are drawn to the similar beauty standards of a woman. The ad makers' intentions are to sell Fontana Candida premium wine by influencing the target audiences' values and worth. They believe that a combination of these items, is a sure way to target their audience. Though the ad is clearly about the wine, they use this beautiful girl as a luring object to the audience, by getting their attention. Ad makers manipulate their audience into buying their product.

In the top right hand corner, are the words "fresh" and "bright," in white writing. These words could take on different meanings. They very well are talking about the taste and appearance of the wine. Though you could be mislead into thinking that these are adjec

Some common words found in the essay are:
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Approximate Word count = 577
Approximate Pages = 2 (250 words per page double spaced)