The Real Meaning of Advertisements

A detailed Summary of The Real Meaning of Advertisements


While perusing through the September issue of Glamour magazine, my eyes fell upon a beautiful woman laden in shades of gold. In this ad, your eye is automatically magnetized by a young bikini clad woman; enveloped in gold fish net and amber sunlight. Lying in the sand, with a Fontana Candida premium wine caressing her face, she is gazing in the distance. The ad is described as "fresh", "bright", and "great with today's catch," in text. The images and text of this ad suggests purchasing this wine will enhance a person's value and worth. Or as stated by my fellow colleagues, as the CQ, "coolness quotient."

The purpose of the ad is to sell Fontana Candida wine. It is targeted towards a female demographic of women in their late teens to early twenties, for Glamour magazine readers. The ad designers themselves have made assumptions about the people


who read this ad. They believe that they drink wine, they have the similar ideas and values as Glamour magazine readers and are drawn to the similar beauty standards of a woman. The ad makers' intentions are to sell Fontana Candida premium wine by influencing the target audiences' values and worth. They believe that a combination of these items, is a sure way to target their audience. Though the ad is clearly about the wine, they use this beautiful girl as a luring object to the audience, by getting their attention. Ad makers manipulate their audience into buying their product.

In the top right hand corner, are the words "fresh" and "bright," in white writing. These words could take on different meanings. They very well are talking about the taste and appearance of the wine. Though you could be mislead into thinking that these are adjec

Some common words found in the essay are:
Fontana Candida, , fontana candida, candida premium wine, candida premium, premium wine, glamour magazine, fontana candida premium, value worth, sell fontana candida, glamour magazine readers, ad wine, lying sand, today's catch, ad makers, sell fontana,

Approximate Word count = 577
Approximate Pages = 2 (250 words per page double spaced)

Category: Miscellaneous

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