To do business with Brazilians it is important to understand some of their past, their wide variety in culture, and that Brazil is not Latin America. If the United States is considered as the melting pot; then, Brazil should be considered the melting cauldron. Brazil is the 6th most populated country in the world in which 95% of its population lives near the eastern coast on 10% of the land. Brazil has 165 million citizens and is home to the largest Japanese community outside Japan. Brazilians come from the three major racial stocks of the world: American Indian, African Negro, and Caucasian European (Video: Doing business in Latin America: Brazil; Brazil: A study in development Progress/ Stefan H. Robock, 1975).
Brazil's economy is the largest in South America and is also the 10th largest in the world.
This economy is in a continuous cycle of booms and busts. Stability is not a strong suit for this economy. An investor could make a lot of money soon and they could also lose it as quickly as it was made. In the words of a Brazilian businessman "Brazil is like a roller ouster, sit back and enjoy the ride" (Video: Doing business in Latin America: Brazil)
· Brazilians stretch the truth and expect you do the same thing
> language as long as they feel they are an important
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