re many factors that can affect conformity, but researchers have identified two psychological influences that lead to conformity: informational influence and normative influence. Informational influence results from one's willingness to accept other's opinions about reality when they are unsure of what is right. This influence occurs more frequently when a person enters an unfamiliar situation. Insecure and viewing other's actions as normal or correct, they decide to match their behaviors. Factors that affect the informational influence are when the situation is puzzling, the situation is a crisis, or the perception of others as experts. Normative influence arises from a one's desire to gain approval or avoid disapproval from others. This influence occurs even when people have a correct beha

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Approximate Word count = 538
Approximate Pages = 2 (250 words per page double spaced)