Internet Shopping

A detailed Summary of Internet Shopping


I was looking through the business section of the Lakeland Ledger, and I came across an article on dated 1/06/02 "Women Out Shop Men On Web For First Time". I wondered how they went about getting their information. I had purchased online this Christmas, and no one asked me my race, sex, or other information while I was shopping. What if my name was Chris, Jamie or Pat? Who keeps track of this, and who wants to know? Does the credit card company, the web site, or the business give this information out? How do they get it?

The first question that came to mind was who keeps track of online purchases? The answer is market research groups. Some like the Pew Research Center are nonprofit, independent groups sponsored by philan


thropists. Others like Dun and Bradstreet, Comscore, and Controlled Data Corp. are for profit million-dollar companies.

I came to the conclusion that they did not need to know my race or sex when I was buying online because I was not solicited for my buying information in any poll or survey. I did not enter any sweepstakes, and no one called me about my buying habits. I am also not a member of Comscore or any such company. That is not to say the ads I clicked on were not tracked. I probably would not know unless i read the privacy policy (i did not) for the sites I visited. The market research companies may not know much about my person, but they may know where I have been on the Internet.

Finally, how do they get this information? Phone

Some common words found in the essay are:
Bradstreet Comscore, Dun Bradstreet, Jamie Pat, Shop Web, Companies PRC, Data Corp, Tracking Internets, Research Center, Lakeland Ledger, , dun bradstreet, market research, getting information, race sex, buying information, people buy, bradstreet comscore, dun bradstreet comscore, web site,

Approximate Word count = 506
Approximate Pages = 2 (250 words per page double spaced)

Category: Technology

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