Analysis Paper
Mazda, one of the world's largest import automotive manufacturers, has a wide variety of models for the American market. They have models to satisfy the everyday driver all the way up to an automobile enthusiast. This particular advertisement appeared in the August 2002 edition of Motor Trend magazine. The ad focused on the Mazda Protege modified by Mazdaspeed engineering. The typical target audience for the ad would be referred to as Generation Y. This group ranges from enthused automobile drivers to amateur street racers that are between the ages of 16-25 years old. This advertisement's layout, colors and text propose a worthy ability to sale the Mazdaspeed Protege. A layout executes a subject's direction. This ad's layout evokes speed. As a reader flips through a magazine, he sees a lot of colors, text, and blur. This combination grabs the reader's attention. Someone reading this magazine typically has the need for speed. Thus, an ad illustrating speed is going to stimulate his cornea and make his hand stop flipping the page. The background and road are blurred and this car is hurling through a chicane at unruly speeds. Now the promoter has the thrilled reader's attention. The reader first notices the car's tra
nsparent front end reveals a massive cold-air intercooler. Then he sees a low, wide front spoiler and whirling 17-inch wheels. He looks to the text strategically wrapped around the car and its aerodynamic spoiler for more information. These items promote the speed ideas. Other subtle objects are placed in the ad such as the "Zoom-Zoom" in the background of the blur and the Mazda logo on a racing RX-7 to further emphasize speed. The layout accomplishes defining the desired theme. The ad maintains a sense of direction and purpose, which causes the reader to investigate further on this product. After surveying the visual material, the reader decides to examine the ad. The text concludes the ad. The text must be concise and contain the right information to sell the product, while complimenting the layout and colors of the ad. The text begins with, "Make it right. Then make it even better." Mazda's company slogan is, "Zoom. Zoom. Zoom." This is important because the two go hand in hand. Mazda advertises its love for speed, and with Mazdaspeed, they acknowledge the need to produce speed. The text's conciseness allows the reader to find out quickly the key points about the car, which in this ad, speed is everything. Mazda lists modifications such as the intercooler, drive train, suspension, wheels, interior, and stereo. These modifications spell out speed physically and literally to the
Some common words found in the essay are:
Mazdaspeed Protege, Zoom Zoom, Mazda Protege, , Motor Trend, layout colors, zoom zoom, colors text, ad text, layout colors text, advertisement's layout colors, road blurred, speed ad, reader's attention, layout's theme, ad maintains, ad's layout, zoom zoom zoom,
Approximate Word count = 949
Approximate Pages = 4 (250 words per page double spaced)
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