Analysis Paper
Mazda, one of the world’s largest import automotive manufacturers, has a wide variety of models for the American market. They have models to satisfy the everyday driver all the way up to an automobile enthusiast. This particular advertisement appeared in the August 2002 edition of Motor Trend magazine. The ad focused on the Mazda Protegé modified by Mazdaspeed engineering. The typical target audience for the ad would be referred to as Generation Y. This group ranges from enthused automobile drivers to amateur street racers that are between the ages of 16-25 years old. This advertisement’s layout, colors and text propose a worthy ability to sale the Mazdaspeed Protégé. A layout executes a subject’s direction. This ad’s layout evokes speed. As a reader flips through a magazine, he sees a lot of colors, text, and blur. This combination grabs the reader’s attention. Someone reading this magazine typically has the need for speed. Thus, an ad illustrating speed is going to stimulate his cornea and make his hand stop flipping the page. The background and road are blurred and this car is hurling through a chicane at unruly speeds. Now the promoter has the thrilled reader’s attention. The reader first notices the car’s tra
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Some common words found in the essay are:
Mazdaspeed Protégé, Zoom Zoom, Mazda Protegé, , Motor Trend, layout colors, zoom zoom, colors text, ad text, layout colors text, advertisements layout colors, road blurred, speed ad, readers attention, layouts theme, ad maintains, ads layout, zoom zoom zoom,
Approximate Word count = 949
Approximate Pages = 4 (250 words per page double spaced)
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