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Abraham Maslow developed a five-level hierarchical theory of motivation that argues an unsatisfied need has the greatest motivating potential. His hierarchy of needs, starting wtih the most basic and ending with the most complex, are as follows:
Physiological: Needs that must be satisfied in order for teh individual to survive, such as food, water, shelter, oxygen, sleep etc.
Safety: Needs that include security, stability or certainty, predictability, protection from physical harm, and ordered and structured environment, freeedom from anxiety, etc. These are fundamental survival matters.
Belongingness: needs that include feelings of acceptance, opportunities for social interaction, friendship, affection, companionship etc.
Esteem: needs that include feelings of adequacy, autonomy, self-respect, competence, achievement, status, recognition or appreciation of these characteristics by others.
Self-actualisation: a desire to become everything that one is capable of becoming or to develop one's true potential to the fullest extent possible, the desire to do a good job, etc. Self-actualisation needs are the hardest of the 5 basic needs to define and attain. It is less a need, than a final development stage for an individual.
As individuals, we are motivated by teh desire to achieve or maintain these basic needs. The goals are arranged in a hierarchy of prepotency (this refers to the idea that some needs are felt as being more pressing/important that others). A person is more motivated to satisfy their most basic needs - physiological needs - before they reve
Terminology mentioned in this term paper
travel industry,
Names referenced in this report
Abraham Maslow, aperson,
Organizations referenced in this paper
Employee Satisfaction Committee,
Locations talked about in this essay
North America,
Companies included in this research material
American Express, Amex,
Keywords referenced in this research material
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