Convergence culture was born in the nineties when the new technology of the World Wide Web caused major competition between the newer and older forms of media. A major change prevailed through the different types of audiences that media forms were centered on. In the past there was more of a focus on educated white males, but recently with all the competition, audiences like women, minorities, political and economic groups were now in the spot light. Furthermore, cultural convergence changed how real and mediated lives were perceived. An explicit example of how our country has become a "Convergence Culture" is through the presidential Scandal involving Bill Clinton and Monica Lewin
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