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It Started With a Mouse

"There really is no secret about our approach. We keep moving forward - opening up new doors

and doing new things - because we're curious."

Just as Walt Disney was about to plunge headfirst into financial failure, a wide-grinned, dancing

mouse with a pair of prominent ears came to his rescue. Born from the endearing imagination of Walt Disney, Mickey Mouse was the launching pad from which Walt Disney would eventually create a $23 billion corporate giant, with interests in almost every corner of the business world (Ellwood).

Motivated by the success of Mickey Mouse and his short cartoons, Walt Disney undertook the

production of the first full-length animated film: Snow White and the Seven Dwarfs. When Walt Disney first proposed the idea of a full-length, feature cartoon, skeptics teemed with criticism. "It'll blind the audience," said some. "Nobody will watch a cartoon that's so long," said others (Snow White). In actuality, what was dubbed Walt Disney's folly really became his fortune. Snow White premiered on December 21, 1937, and was a financial windfall for Disney. Originally budgeted for $250,000, it wound up costing $1.75 million, and brought in about $4.2 million in its first release. The success o


in A&E Television Networks, Lifetime Entertainment Services, and E! Entertainment Television. Disney even has a stake in the online market, with its own Internet company, Go.com. Additionally, Disney's Internet media websites include ABC.com, ABCnews.com, ESPN.com, Family.com, Go.com, Movies.com, and Disney.com. Disney also provides Internet commerce websites, like the online Disney Store and the online ABC store (Walt Disney Fact Book). Disney's publishing companies are some of the world's largest publisher's of children's magazines and books. In the year 2000, the companies sold 375 million copies of their publications and

14,000 people employed by Disneyland (Disneyland).

ever conceived, with the opening of Walt Disney World, in Orlando, Florida.

Disney World started as one park, but now consists of four. The resources used by Disney World

plants, build its own roads, oversee its own zoning, and operate police and fire departments (Ellwood).

Walt Disney's vision did not stop at animated films. He envisioned a clean, safe, environment

independent municipal government. Disney has the ability to operate its own water and sewage treatment



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Approximate Word count = 1110
Approximate Pages = 4 (250 words per page double spaced)


  

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