Advertisement Analysis
I have a personal passion for milk and milk products, especially pure milk and skimmed milk, and so I chose for my essay three milk ads.One is from a U.S. health magazine advertised by the 1995 National Fluid Milk Processor Promotion Board of the U.S. for the promotion of ¡®1% and skim milk¡¯. The other two are both TV commercials; one called ¡®Bedtime¡¯ was made in Melbourne for the Conference of Australian Milk Authorities to promote the general public popularity of milk and milk products while the other ¡®Bounce¡¯ was produced in London for the British firm Nutricia Ltd.¡¯s Cow & Gate milk for babies. For the sake of convenience I will refer to the three ads in my following descriptions and analysis as ¡®Skim¡¯, ¡®Bedtime¡¯ and ¡®Bounce¡¯. Skim uses a well-known and extremely cool-looking guy, country and pop music singer Billy Ray Cyrus, for the promotion. Billy Ray wears long hair and is dressed in a cowboy¡¯s costume with a top hat and both hands in pockets. One distinct and rather peculiar feature of him is the mist of milk on his upper lips that at first glance might look like moustache. He maintains his cool look and stares right at us and seems to be saying
. . .
Some common words found in the essay are:
Cow Gate, Billy Ray, Stroke¡¯ Bedtime, Cyrus Bedtime, Association They've, William Feather, Advertisements Appreciation, Milk Authorities, Heart Association, Promotion Board, billy ray, ray cyrus, heart disease, american heart, heart association, billy ray cyrus, american heart association, cow gate, milk milk products, top charts¡¯, milk milk, cow gate milk, disease stroke, final scene, heart disease stroke,
Approximate Word count = 1046
Approximate Pages = 4 (250 words per page double spaced)
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