One is from a U.S. health magazine advertised by the 1995 National Fluid Milk Processor Promotion Board of the U.S. for the promotion of c1% and skim milk¯. The other two are both TV commercials; one called cBedtime¯ was made in Melbourne for the Conference of Australian Milk Authorities to promote the general public popularity of milk and milk products while the other cBounce¯ was produced in London for the British firm Nutricia Ltd.¯s Cow & Gate milk for babies.

For the sake of convenience I will refer to the three ads in my following descriptions and analysis as cSkim¯, cBedtime¯ and cBounce¯.

Skim uses a well-known and extremely cool-looking guy, country and pop music singer Billy Ray Cyrus, for the promotion. Billy Ray wears long hair and is dressed in a cowboy¯s costume with a top hat and both hands in pockets. One distinct and rather peculiar feature of him is the mist of milk on his upper lips that at first glance might look like moustache. He maintains his cool look and stares right at us and seems to be saying the texts rig

Bedtime has a funny plot and addresses a theme almost everybody can relate to, love. It is somewhat interesting to watch these old folks dating and living a romantic life. And it successfully builds up an impression that milk is so good for your body that it can actually help with your sex life. (It even helps dear old grandmas and grandpas who are well past their sexual primes!) The scenes are wonderfully cast, and the music is beautiful as well.

ht at the bottom of the page, cIf you won't listen to my advice on achy-breaky hearts, maybe you'll listen to what the American Heart Association has to say. They've also been singing the praises of 1% and fat free milk as a way to reduce fat in your diet. And with all the same nutrients as whole milk, I believe they're headed for the top of the charts.¯ Below the texts we see in large white letters the word cMILK¯ and the tagline cwhat a surprise!¯ Down on the left corner there is the symbol of the American Heart Association and the small lines cFighting Heart Disease and Stroke¯.

How these ads find their way to the audience¯s hearts

These three advertisements not only try to impress all people but also they set their eyes on specific groups; in other words, they have their respective target audiences: Skim¯s targeted audiences are those working men and women who have the highest risk of catching a heart disease or stroke; Bedtime, in my opinion, targets the general public while purposefully appealing to old folks and those approaching old age; and Bounce, as I mentioned previously, was design

Some common words found in the essay are:
Cow Gate, Billy Ray, Stroke¯ Bedtime, Cyrus Bedtime, Association They've, William Feather, Advertisements Appreciation, Milk Authorities, Heart Association, Promotion Board, billy ray, ray cyrus, heart disease, american heart, heart association, billy ray cyrus, american heart association, cow gate, milk milk products, top charts¯, milk milk, cow gate milk, disease stroke, final scene, heart disease stroke,
Approximate Word count = 1046
Approximate Pages = 4 (250 words per page double spaced)