Indian Consumers
In the ancient civilization of India, sustainability and moderation in consumption has always been a way of life. This pattern has been respected and left largely undisturbed by Indian consumers who consider themselves a part of the cycle of nature. An interactive relationship with nature and the natural environment is a part of every Indian’s life.In the past half century, India has made rapid strides in economic development. This, coupled with demographic pressures, a gigantic middle-class known to be the largest market in the world, and the free entry of global players into the Indian consumer market have changed the consumer scene completely. A new consumer culture has emerged from all theses changes taking place around him. It is not just the quantity of consumption and spending that has undergone a change but also the attitude of consumers towards consumption and the reasons to consume. Indian Consumer in Historical Context India, an ancient civilization, has existed for more than 4,000 years and over this time has held immense appeal to invaders and explorers alike. From the ancient Aryans, the Greeks, the Persians (the Mughals), to the most recent British, India has had a multitude
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Some common words found in the essay are:
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Approximate Word count = 3154
Approximate Pages = 13 (250 words per page double spaced)
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