In the past half century, India has made rapid strides in economic development. This, coupled with demographic pressures, a gigantic middle-class known to be the largest market in the world, and the free entry of global players into the Indian consumer market have changed the consumer scene completely. A new consumer culture has emerged from all theses changes taking place around him. It is not just the quantity of consumption and spending that has undergone a change but also the attitude of consumers towards consumption and the reasons to consume.

Indian Consumer in Historical Context

India, an ancient civilization, has existed for more than 4,000 years and over this time has held immense appeal to invaders and explorers alike. From the ancient Aryans, the Greeks, the Persians (the Mughals), to the most recent British, India has had a multitude

The kids' market has grown by leaps and bounds - an indicator being the increased usage of basic need categories. Not only that, the usage has reached beyond the basic need categories. Kids want more and they want it now!

It is opined that though men make a one-time big purchase, which may be equivalent to a woman visiting the store twice, she remains the 'Most Valuable Customer (MVC) who looks for Life Time Value (LTV)'. You might have called men 'workaholics' but Indian women can be termed as "shopaholics!

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Approximate Word count = 3154
Approximate Pages = 13 (250 words per page double spaced)